-Mobile savvy customers turn to Social Platforms over traditional Customer Care channels-
parkbytext, one of Ireland’s leading mobile parking operators, was a finalist at the Social Media Awards, held on Wednesday 25th May in Dublin, Ireland, within the ‘Customer Care across Social Media’ category. The Irish Social Media Awards recognise companies that are leading the social age with good practices and world-class social campaigns.
Finalists within the ‘Customer Care across Social Media’ category were judged on their overall strategy, communications, response times and examples. The other five finalists within the category were Three Ireland (telecoms), EBS (banking), Virgin Media Ireland, Ireland West Airport Knock and also Keogh’s Crisps, the overall winner.
Speaking after the result, Jim Moore, CEO, parkbytext said: “We are delighted to be finalists at this year’s social media awards within the Customer Care category. We find social media to be a dominant platform to communicate with our customers and assist them with any queries or issues that they may have.
Customers are mobile savvy and they would as easily send us a tweet or Facebook message, as they would an email or to call us; Which is why Customer Care across our social platforms, of Facebook and Twitter, plays a big part in our Customer Experience Strategy. A huge congrats to all finalists and to Keogh’s Crisps, the overall winner”.
Other categories included Facebook and Twitter for small, medium and large organisations, both in-house and agency run; Mobile App, Best use of Instagram; Best use of Snapchat; Best Company Blog; Best use of Social Media for Content Marketing; Best use of Video; Best Experimental Campaign; Best Real-time Marketing; Best Integrated Social Media Campaign. For more details, visit www.sockies.ie